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OUBS Booklet 2003-2004

The Professional Certificate in Management

Set your course for success with the OUBS Professional Certificate in Management

Perhaps you're new to management, or you're moving into the role, and you want a qualification that will help you make sense of the territory. Or you might be a Human Resource Management (HRM) professional looking for a cost-effective development programme that yields tangible results. This booklet offers a taste of what you can expect from the Professional Certificate in Management with the Open University Business School - leaders in distance learning for busy professionals.

These opening pages set out how we will work with you, and the ground you will cover in the course. We've included quotations from students and employers to show you what's in store and how valued the qualification is. We'll show you how the course is structured week by week, and how much time you'll need to commit as you progress. We've taken special care to tell you about our unique tutoring system which gives you access to expert guidance from a dedicated tutor throughout the course. You'll find that, far from being an isolating experience, studying with the Open University Business School can offer you a valuable network of professional contacts in the shape of your fellow students. Finally, the last sections of the booklet are devoted to a sample of course material for you to work through, including some example assessment questions to show how we give students credit for their learning.

First, though, here are five key reasons why 30,000 students a year choose the Open University Business School:

  • Study when and where it suits you
  • Since 1983 we have led the field in developing and delivering distance learning programmes in business and management. Flexibility is key, supported by a range of resources including specially-designed texts, online support, local tutorials, and a personal tutor who is assigned to you for the course.

    "You can fit it in around your life and continue to have a life as well" Jenny Mounter, Certificate, 2002

  • Benefit from our size and experience
  • With a student population of over 30,000 across 43 countries, the OUBS is the largest business school in Europe. You will find our graduates in a wide range of senior positions throughout the commercial, public and voluntary sectors. More than 400 organisations sponsor managers on our courses, including household names such as British Airways, the NHS Executive, Norwich Union, Pfizer and Marks & Spencer.

  • Rest assured of our quality
  • Our standards are recognised by the European Foundation for Management Development, and the Association of MBAs - a goldmark standard in business education. The UK's Quality Assurance Agency for Higher Education rates us 'excellent'.

  • Leading-edge learning with a practical focus
  • Our courses incorporate the latest developments in management thinking, to give you a competitive advantage. Our teaching methods are based on world-class research into how managers learn, guaranteeing you the maximum return on your study time. You'll find you are putting your learning to good use from day one.

  • Opening up opportunities
  • The Professional Certificate in Management is an open-entry course, fulfilling the Open University's mission to provide routes into study which do not require formal entry qualifications. It's accessible to managers from a wide range of educational and training backgrounds. For many it has been the first stage of a path leading to the Diploma (a further year) and eventually the Masters in Business Administration.


CONTENTS


THE CERTIFICATE IN OUTLINE. A guide to what's covered

The Professional Certificate in Management consists of five elements - four three-month modules and a two day residential school. You can choose either face-to-face or online study. Together they build into a coherent one year programme leading to a highly practical qualification. The Professional Certificate in Management is offered in two versions - with identical assessment and qualification value. Alongside the core version aimed at the wide spectrum of professional management is a version designed for managers in the public and not-for-profit sector. As well as customised course books on the first module ('Managing'), candidates choosing this version of the certificate are supported by specially written study-guides throughout the course to maximise the relevance of their learning and tutors with a specialist knowledge of the public/not-for-profit sector.

Managing

The first module in the Certificate suite, this covers what managers do, how to develop confidence and effectiveness in the role, and dealing with organisations and the external environment. Topis include

  • the changing role of managers
  • key aspects of self-management
  • how you learn and develop as a manager
  • effective planning, decision-making, monitoring and evaluation
  • organisations: aims, values, cultures and structures
  • key relationships with the people that matter inside and outside your organisation.

Managing people

Next in sequence, this module covers how to get the best out of the people you work with, through understanding why individuals behave as they do, and covers

  • motivation and communication at work
  • job design
  • recruitment, selection, induction and socialisation
  • managing individual performance
  • managing people in groups and teams.

Managing finance and information

Assuming no prior expertise in accounting, this module will boost your confidence in handling, interpreting and using financial information:

  • analysing and presenting data and information
  • basic statistical techniques
  • understanding financial statements
  • profit and loss, balance sheet and cash flow statements
  • understanding costs and how they are calculated
  • financial decision-making
  • budget preparation and control.

Managing customers and quality

The final module in the Certificate series, this concentrates on the difference managers can make to their organisation's success with customers:

  • customer definition and exchange relationships
  • planning for customer satisfaction
  • using the marketing mix to meet customer needs
  • market research and environmental analysis
  • the value chain and customer loyalty
  • achieving and managing quality.

The management challenge

A two day residential programme run either over a weekend or midweek (or, over a longer period of time, online) this is an essential component of the Certificate qualification. It develops:

  • core interpersonal management skills
  • teamworking
  • negotiation
  • self-evaluation of skills and behaviours
  • personal development planning.

The components of the Professional Certificate in Management

The components of the Professional Certificate in Management

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What's it really like?

Here are some views from recent students on the Professional Certificate in Management:

JW

"My sponsor (Managing Director of my company) has expressed his admiration for the depth and range of issues studied and the way they have been applied to work situations." JW

%nbsp;

AS

"I went in thinking I would be with a lot of young people who are used to studying but there were loads people who had the same fears. It helped having other people to bounce ideas off. Being connected on the Internet to other people was great." AS


COURSE COMPONENTS. Resourcing your success

Distance Learning with the OUBS offers a lot more than a traditional correspondence course. We use a combination of different media in order to suit the different ways in which people learn, and the particular strengths of each form of teaching. During the life of each module you will use the following resources in more or less this sequence:

Course books

The essential material comes in interactive course texts. You learn by working through a series of absorbing and meaningful activities interspersed with text and diagrams which are tested for clarity. It's more like having a dialogue with an expert teacher than reading a book. The texts are divided into manageable study units, each planned to last an average of two to three hours. Students generally cover two such units a week in order to complete four course books in the three-month life of each module.

Study guide

The Study Guide ties the various course components together and ensures you navigate your way through your learning with maximum efficiency. As well as mapping your progress, the Guide contains invaluable advice on completing and presenting your written work during the course, and offers indispensable assistance on preparing for the examination.

Reference guide to management concepts

This is an invaluable resource which offers you two kinds of support. The first is help with study skills such as reading strategies, how to tackle in-text activities, and note-making techniques. These essential tips will help you maximise the return from your investment of time. Many of the techniques involved in becoming a good student are also highly relevant to becoming an effective manager. So it's only natural that the second way the help file will prove useful to you is by providing a quick reference guide to the core management concepts and techniques which run through the course.

CD-ROM

An easy to use CD-ROM accompanies each module. Without the need to be connected to the Internet, the CD-ROM encourages you to relate the concepts you have learned book by book to a real management case. The questions it poses (and the feedback it provides) are a valuable resource for exam preparation, and help tie your learning together.

Face-to-face tutorials

Unless you have opted to do the Certificate in its Online version (where tutorial exercises are managed across the Internet) tutorials are your chance to learn face to face with other students and your tutor. Exercises, case studies and discussion help reinforce your grasp of essential concepts.

On-line support

As well as meeting them face to face, you can learn with your fellow students online by means of a tutor group area (TGA). This is a computer conference overseen by your tutor and exclusive to your group. Use it to share information and ideas, and ask questions.

There's also a course website with links to useful resources and information.

Tutor marked assignments

TMAs are written assignments on which you receive detailed comment and a mark from your tutor. There are two for each module. The first (900 words, submitted towards the end of the third week of the module) gives you a chance to try out ideas and get feedback and a notional mark. The second (2500 words submitted towards the end of the second month of the module) receives a mark which will count towards half of your overall grade for the module (the other half coming from the examination).

Audio

Each module has a specially-produced audio CD illustrating key concepts through short dramatic scenarios. You'll find it an entertaining revision aid as you make your final preparations for the end of module examination.

Examination

Featuring a mixture of multiple-choice and short-answer questions, this motivates you (the learner) with a clear target, as well as guaranteeing the quality and rigour of the qualification. Passing this and the TMA component of the assessment means that you have succeeded in your studies.

We constantly evaluate and assess the student experience. This may mean that part of the course structure will change over time. The current prospectus should be referred to before reserving a place on the course.

'The OUBS' learning materials are absolutely superb and 14 years on I still find it exciting and refreshing. I know that students benefit enormously from engaging with these materials and with each other.', Bill Kapila, OUBS Associate Lecturer in Asian Image

'The course materials were really good. Great textbooks, CD Roms, tutorial support, very thorough and modern and really good at relating the course material to real life' SH, Certificate student

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What's it really like?

Here are some views from recent students on the Professional Certificate in Management:

DG "I was pleasantly surprised at how real world and relevant it was. Before starting the course I was worried it would be all academic and remote, too much theory, but it is up to date and relevant and I have applied some of the concepts in practice to my work and have implemented changes." DG

JS "Thanks for your welcome message, I must just mention how impressed I am at the way all of this has come together so far. I'm guessing it's a logistical nightmare but its certainly being made to look easy!" JS


THE STUDENT EXPERIENCE: how it's organised

With over thirty years' experience helping busy people manage part-time study, we have a clear philosophy about the importance of planning. We structure each module into twelve clear weeks of activity to keep you on target. Most students complete the whole Professional Certificate in the space of a year.

Here's how the module is planned across three months, and then broken down into individual weeks.

Monthly calendar

MONTH 1
  • Read study guide
  • Work through Book 1 and half of Book 2
  • Work through CD-ROM Book 1 questions
  • Participate in first tutorial
  • Write and submit TMA 1
MONTH 2
  • Finish Book 2 and work through Book 3
  • Work through CD-ROM Books 2 and 3 questions
  • Write and submit TMA 2
MONTH 3
  • Work through Book 4
  • Work through CD-ROM Book 4 questions
  • Participate in second tutorial

Weekly calendar

WEEK 1
  • Read study guide
  • Book 1 (first two units)
WEEK 2
  • Book 1 (final two units)
  • Work through CD-ROM Book 1 questions
  • TMA 1 Preparation
WEEK 3
  • Book 2 (first two units)
  • Submit TMA 1
WEEK 4
  • Book 2 (final two units)
  • Work through CD-ROM Book 2 questions
WEEK 5
  • Book 3 (first two units)
  • Begin TMA 2 Preparation in tutor group area
WEEK 6
  • Book 3 (final two units)
  • Work through CD-ROM Book 3 questions
  • Complete TMA 2 Preparation in tutor group area
WEEK 7
  • Submit TMA 2
WEEK 8
  • Book 4 (first two units)
WEEK 9
  • Book 4 (final two units)
  • Work through CD-ROM Book 4 questions
WEEK 10
  • Listen to audio
WEEK 11
  • Consolidation
WEEK 12
  • Break

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The Professor Derek Pugh Award. Alison Marsh receiving the award in 2002


Alison Marsh receiving the award in 2002

This is awarded to the most outstanding student who has completed the Certificate programme over twelve months.


YOUR TUTOR: the human face of distance learning

Your tutor is central to your learning. He or she will provide approximately six hours of face to face tuition to your tutor group for each face-to-face version of a Certificate module, or host the equivalent activities online for the electronic version. He or she will also manage the online activities which link your tutor group, whichever version of the modules you take, and act as a continuous point of reference for issues and questions you wish to raise by email or telephone.

Your tutor also marks, and gives detailed feedback on, your written Tutor-Marked Assignments (TMAs) - an essential part of your learning.

Tutorial groups are formed on a geographical basis and based on student numbers, drawing on the Open University's national and international infrastructure of regional offices. While the OUBS is famous for distance learning, its tutors (or Associate Lecturers as they are called) make sure that help is always close at hand.

OUBS Associate Lecturers are selected for their subject expertise as well as the currency of their practical experience. A network of nearly 1000 individuals, they come from a variety of professional backgrounds. Many hold senior management positions or are active in consultancy. Their experience spans organisations large and small in the commercial and nonprofit sectors. All will have relevant insights to share with you, whatever your work involves.

The Business School invests substantial resources in training and developing Associate Lecturers in order to guarantee you the best in tutorial support. Each Associate Lecturer participates in rigorous quality control processes so that you can be confident of teaching standards recognised as 'excellent' by the UK's gold-standard Quality Assurance Agency for Higher Education. Student feedback consistently rates tutors as amongst the most popular and highlyappreciated aspects of what we provide.

The Professor Derek Pugh Award

Derek Pugh, Professor Emeritus of International Management at the Open University, has been one of the most influential figures in the research and understanding of management in organisations over the last fifty years. For example, many Certificate concepts about organisational structure and contingency theory have developed out of the work of Derek and his 'Aston group' colleagues. Derek has always recognised the importance and impact of Certificate-level management development in improving the practise of management in organisations.

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SAMPLE MATERIAL:Managing (Sesion one excerpt)

Session 1 Making sense of being a manager

Here's a representative excerpt from Book 1 of the first module in the OUBS Professional Certificate for you to work through. Note the following features which are a hallmark of all OUBS distance learning materials, designed to deliver you maximum value per minute of study time:

  • clearly-signposted content using headings, and summary introductions to get you into the material as quickly as possible
  • explicit aims and objectives so you know what you need to know by the end of the session
  • robust theory from leading thinkers (in this case Henry Mintzberg, whose influential work on the nature of management continues to set the agenda for management research)
  • examples which help you relate the material to your own experience
  • meaningful activities which help you make immediate use of the concepts you are learning

We hope that you will enjoy this material, and that it will whet your appetite for more.


Contents
1.1 Introduction6
1.2What managers do7
1.3Some approaches to management11
1.4The importance of context 16
1.5The impact of a changing world23
1.6Summary26

1.1 Introduction

In this session we explore the job of a manager from different perspectives. We look at the different roles managers are required to play, and we consider what you can learn from some traditional approaches to management. We look at how your job is affected by the context of your organisation and an ever-changing external environment. We suggest that there is no single way to manage that is appropriate in all contexts. In this session you will be identifying different features of the actual job you are doing and the factors that influence it. This is important because management requires special skills and behaviour - it is not just an extension of your previous job.

Aims and objectives

The aims of this session are to:

  • identify key elements of the manager's role
  • review different approaches to management
  • consider factors that shape management roles

After studying this session, you should be able to identify the elements of your job and the factors that influence it, and to improve your performance and job satisfaction. The session is divided into four main sections. First it looks at the diverse roles that managers have to perform. Next it explores the relevance to modern management of some traditional approaches to management theory and practice. Then it introduces the important concept of contingency - the idea that different approaches to management work in different contexts. There is no single approach to management that is best in all circumstances; managers need to adapt their approach to the requirements of different situations. Finally, this session considers how changes in the external environment and in the structure of organisations are affecting managers' jobs today.

1.2 What managers do

Whether you are new to management, an experienced manager or preparing for management work in the future, you will be aware that management requires certain skills and aptitudes. You may find that the pressure of work gives you little opportunity to consider or analyse what you are doing, and you may feel that you are responding to a range of demands without being as in control of your work as you would like. If you feel this way, you are not alone - all managers at some stage feel illprepared for their role and wonder whether they are doing the right things. Perhaps your experience of management bears some similarity to that of Carla in Example 1.1.

Example 1.1 Is this how it is meant to be?

It was Carla's first review meeting with her manager since she had been appointed as Section Manager. She was pleased to be promoted, of course, but the job was very different from her expectations. Her manager had asked her to prepare for the meeting a list outlining her views of her job based on her experience so far.

Session 1 Making sense of being a manager (cont.d)

She looked at the list and found it rather depressing.

  • She could never spend any time on one task - she was constantly being interrupted.
  • She seemed always to be reacting to, rather than initiating, events and requests.
  • Much of her time was spent on one-off day-to-day matters.
  • She was always having to argue about work responsibilities and resources.
  • She never had any time to think - she was always having to make decisions immediately.
  • She seemed to spend all her time talking to people and never actually doing anything.

She was apologetic as she handed over the list, but was relieved when her manager laughed and said, 'Welcome to the world of management!'

Over the years a number of writers have attempted to analyse this confusing world, trying to make sense of the contradictions and time pressures that characterise most management jobs. One such writer is Mintzberg, who, since the 1970s, has been concerned with the increasingly fragmentary nature of much managerial work (for example Mintzberg, 1973). His analysis of management jobs started from the simple question 'Why do the managers do what they do?' At the heart of his answer lay the equally simple but very useful idea that all managers are expected to undertake a wide range of roles.

We are all familiar, from other aspects of our lives, with the notion of having to assume a variety of roles. Depending on the circumstances in which we find ourselves, at different times we have to be employees, colleagues, friends, parents, citizens, and so forth. All parents will be aware of the different roles they have to adopt in relation to their children - guardians, authority figures, teachers, nurses, entertainers - and of the difficulties faced in balancing the differing demands and requirements of these roles.

In the case of management, Mintzberg identified ten roles, which he grouped under three broad areas of management activity: interpersonal, informational and decisional. These areas are described as follows by Pugh and Hickson (1996, pp. 30-1.

Interpersonal roles. These cover the relationships that a manager has to have with others. The three roles within this category are figurehead, leader and liaison. Managers have to act as figureheads because of their formal authority and symbolic position, representing their organisations. As leaders, managers have to bring together the needs of an organisation and those of the individuals they manage and work with. The third interpersonal role, that of liaison, deals with the sideways relationships which studies of work activity have shown to be important for a manager. A manager has to maintain a network of relationships inside and outside the organisation. Dealing with people, formally and informally, hierarchically and sideways, is thus a major element of a manager's role.

Informational roles. Managers have to collect, disseminate and transmit information and have three corresponding informational roles, as monitor, disseminator and spokesperson. A manager is an important figure in monitoring what goes on in the organisation, seeking and receiving information about both internal and external events, and transmitting it to others. This process of transmission is the dissemination role, passing on information. A manager has to give information concerning the organisation to staff and outsiders, taking on the role of spokesperson to both the general public and those in positions of influence.

Decisional roles. Like so many writers about management, Mintzberg regards the most crucial part of managerial activity as that concerned with making decisions. The four roles that he places in this category are based on different types of decisions, namely entrepreneur, disturbance handler, resource allocator and negotiator. As entrepreneurs, managers make decisions about changing what is happening in an organisation. They may have to initiate change and take an active part in deciding exactly what is to be done. They are proactive. This is very different from their role as disturbance handlers, which requires managers to make decisions arising from events that are beyond their control and unpredicted. The ability to react to events as well as to plan activities is an important managerial skill, in Mintzberg's eyes. The resource allocation role of a manager is central to much organisational analysis. Clearly, a manager has to make decisions about the allocation of money, people, equipment, time and so on. Mintzberg points out that in doing so a manager is actually scheduling time, programming work and authorising actions. The negotiation role is important: a manager has to negotiate with others and in the process be able to make decisions about the commitment of organisational resources.

An illustration of a manager performing both interpersonal and informational roles is given in Example 1.2.

Example 1.2 Learning management roles

My first manager was excellent. I had joined as a management trainee. I was keen and enthusiastic, but I knew little about the company and nothing about management. He was prepared to spend time with me. He asked me to sit with him as he opened his mail each morning (it would be checking his e-mail today). He would explain the background to each item, the options available and the action he would take. After a week he began passing items to me to handle.

At first I was overwhelmed by the number of disconnected items. However, gradually I was able to see the connections between many of them, and to categorise them into important and trivial matters. Soon I came to appreciate which items had to be passed on to others, and which needed decisions. I began to realise that a manager has a number of roles to play, and can make a major difference to the way that the organisation functions.

By the end of three months I was handling more than half the tasks. It was hard work, and I made some mistakes, but I learned quickly and it was interesting and fun.

Mintzberg considered that the informational role is crucial: managers determine the priority of information. Through their interpersonal roles they acquire information, and through their decisional roles they put it to use. However, Mintzberg did not claim that one aspect of the job is more important than the others. This is for two reasons: the relative importance of each role changes over time and from job to job; and the roles overlap and do not have neat boundaries - as Carla's experience indicates. Mintzberg recognised the extent to which managers' roles could vary in importance according to the situation and setting in which a manager works. This is an important proviso: there is no single model or pattern for managers to follow, and what works well in one situation may not be appropriate for another. We call this the contingency approach to management and discuss it in more detail later in this session.

The negotiation role is important: a manager has to negotiate with others and in the process be able to make decisions about the commitment of organisational resources.

Session 1 Making sense of being a manager (cont.d)

The scope for each manager to choose a different blend of roles means that management is not reducible to a set of scientific statements and programmes. Management is essentially an art and, as a manager, you need to try to learn continuously about your situation. You can do this by studying yourself and the way in which you carry out your work. This is termed 'reflective practice', meaning that you can learn by reflecting on what you do: what went well and what did not go well, and why these results occurred. Throughout this course we will encourage you to reflect on your practice as a manager through a series of activities.

Begin now with Activity 1.1.

Activity 1.1 (Allow 15 minutes)

MINTZBERG'S ELEMENTS OF MANAGEMENT

Interpersonal roles

  • figurehead
  • leader
  • liaison
Decisional roles
  • entrepreneur
  • disturbance handler
  • resources allocator
  • negotiator
Informational roles
  • monitor
  • disseminator
  • spokesperson
  1. Consider your own work and identify three things you have done during the past week. Match them to the appropriate categories.
  2. Are there any of Mintzberg's roles you do not carry out?

It would be unusual if you were able to find examples from your recent work that fulfilled every one of the ten roles, but on the other hand it would be surprising if you were not undertaking several of the roles in your current job. If you are not yet a manager, you might still perform some of these roles as a team member. Not every manager has all these responsibilities, as the range depends a great deal on the context in which a manager works. It would also be unusual for each of the activities to have equal importance, as the content of a manager's work depends on the purpose of the organisation in which he or she works. Nevertheless, trying to understand your role or roles can help you to reflect on the purpose of your job as manager.

One benefit of reflective thinking is that you will become aware of the differences between the models of management and your actual experience. You may find, on reflection, that a difference exists because you undertake your work in a particular way. Taking time to reflect may enable you to identify other ways in which you could work that might be more successful. However, you are just as likely to find that some models do not fit very well with your own experience. You may base many of your decisions and actions as a manager on your own judgement or intuition - your past learning. If this is how you work, you are in good company, as this is how most managers make decisions. But do not dismiss the models we present on this course, as they provide a framework to assist you in analysing your actions and may help you to reflect on ways to improve your management.

Taken together, the various constraints within which the orchestra conductor works describe a very common condition among managers - not being in absolute control of others nor being completely powerless, but functioning somewhere in between. (Mintzberg, 1998, p. 144)

We will end this introduction to the elements of management with another reference to Mintzberg. In this he emphasises the importance of the linking and communicating element of a manager's activity, which enables the team to work effectively. He illustrates this point by using the metaphor of the orchestra. Metaphors are useful as a means of illustrating ideas and concepts - of bringing them alive - and the orchestra metaphor is a good example. You will come across metaphors throughout this course.

We look more closely at this 'somewhere in between' area in Section 1.4, where we consider the freedoms and constraints under which managers operate. We also discuss the complexity and potential for conflict of managerial jobs in Session 3. Before then, however, we will consider some other approaches to management that may be helpful to you in understanding your job.

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SPECIMEN TUTOR MARKED ASSIGNMENT (TMA)

Each module gives you the opportunity to reinforce your learning by writing two Tutor-Marked Assignments (TMAs). The first is 'formative'. It gives you practise in trying out ideas without having to worry about a formal mark. The second TMA is 'summative', which means that your work on it will be rewarded with a score which counts towards your final grade for the module. Both TMAs give your tutor a way of providing detailed feedback on your learning, reinforcing areas of strength and clarifying areas where you need further support.

Here is an example of a TMA question. In fact it is the TMA01 (formative) from the Managing module from where the learning material extract is taken. You'll notice that part (b) of the TMA question refers directly to the material covered there.

Prepare a report of up to 900 words addressed to your tutor in which you do the following:

(a)Describe the organisation you work for, what it does, its size and the part of it where you work (if appropriate). State your job title and briefly identify where your job fits in this organisation. (Notional 20 marks)

(b)Analyse the nature of your job using either Mintzberg's ten managerial roles framework or Stewart's management demands and constraints model. (Notional 60 marks)

(c) Based on your analysis in Part (b), identify two areas of your performance that you want to improve, and make practical proposals for such improvement. (Notional 20 marks)

TMAs like this serve a number of useful purposes:

  • they help you support and apply your learning from the relevant parts of the module
  • they help you develop the skills of report writing for the world of work
  • they give you practise in understanding what gets good marks in assessment
  • they enable your tutor to give you feedback that helps you prepare for further assignments and examinations.

The Study Guide which accompanies the course materials gives detailed guidance on how to tackle this TMA. You'll notice that the assignment focuses on a practical exercise which offers the student the opportunity to reflect on one of two influential management theorists (Mintzberg or Stewart) in the context of their own work.

Here's the kind of answer a student might write to part (b). You'll notice that this fictional student (who has recently been promoted to Practice Manager responsible for the management and administration of a small health centre) has opted to use the Mintzberg theory in tackling the question. Also, in bold, you'll see some of the kind of feedback which a tutor might offer while marking the answer.

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SAMPLE TUTOR MARKED ASSIGNMENT ANSWER

Analyse the nature of your job using either Mintzberg's ten managerial roles framework or Stewart's management demands and constraints model.

I decided to use Mintzberg's ten managerial roles for my analysis of how I typically spend my time at work. The results are most enlightening! At first I thought that it was going to be easy to categorise my time but when I did it I began to realise that categorisation is not easy and open to individual interpretation. Good reflection on the model - it's a guide to what goes on rather than a straightjacket

My analysis revealed that I spend most of my time handling disturbances and monitoring. I need to explain what I mean and how I've categorised these. Well done on this - were any other of Mintzberg's categories relevant here? Most of the disturbances come from patients first thing in the morning - they are not satisfied with waiting times for appointments.

The reception staff refer them to me very quickly because they cannot answer their requests and suggestions for improvements and quite frankly their rudeness. I tend to listen and try to placate them but I find that I cannot or don't do much about the problems. They do seem to have grown over recent months. Our Health Centre is located in an area of high social deprivation and therefore we have a difficult task of pleasing our patients and seeing them all quickly as they can be very demanding. It sounds challenging. Might these problems mean that you need to understand your role as manager differently? The material in Sessions 2 and 4 about managing yourself and developing yourself as a manager might be useful here.

The Doctors don't attach much importance to doing their admin function particularly when it comes to the statistics. I have to catch them when I can every few days and get their records up to date. They tend to begrudge me this time and make me feel that I am monitoring and controlling them which I know that they do not like. Again this has been classed as disturbance handling although it could also be classed as monitoring. I must add that the records and information from the Nurses is fine - on time and accurate. They are no problem, which is more than can be said for the records of the clerical admin staff.

Inaccuracies seem to be more frequent recently probably due to all the interruptions caused by our complaining customers and demanding GP's. They are not taught to be good at figures and accurate information any more at school. This makes my life very difficult. Remember Mintzberg's 'entrepreneur' role: perhaps as a manager you have the power to make changes in how things are done - e.g. supporting and developing your staff's skills and initiating systems which facilitate information flow from the Doctors?

I feel that to a large extent I have been forced through circumstances and the situation to be taken down the path of a controller and monitor and checker at the expense of the Figurehead, Leader, Spokesperson roles. I need to develop the path of more forward thinking, of development, of forward planning, and staff development. Perhaps I need to develop my own assertiveness to convince the GPs of the importance of the information. Thanks for this, Sam. You've addressed the question and used one of the frameworks as specified, with useful examples. You've also demonstrated that you are beginning to reflect on the strengths and weaknesses of categorisation and frameworks. You could take this reflection further, and explore your position more positively at work by using Mintzberg's theory to suggest areas which could be developed to everyone's advantage. Finally, don't forget that there is a tight word-limit on TMAs in order to help you focus on the concepts. Why not try saving words by using more bullet points, lists and diagrams in your next TMA? A very promising start to the course - well done. As ever, if you've got any questions or issues you would like to discuss before the next tutorial, don't hesitate to ring me or send me an email. Best wishes, Chris.

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SPECIMEN EXAMINATION

The score you get from your TMA (known as continuous assessment) is worth half of your final grade. The other half comes from your performance in the examination. The examination is not meant to catch students out, but to offer the opportunity for them to demonstrate their knowledge and understanding of elements of the module which cannot be assessed by TMAs. Examinations testify to the rigour and worth of a qualification, and many students find them valuable as a focus for revision and consolidation at the end of the module.

Here are some sample examination questions to give you a flavour of how this form of assessment works. Again, the questions are drawn from the first module, Managing, and they test knowledge and understanding relating to the extract earlier in this Taster Pack.

The first part of the examination consists of a number of multiplechoice questions. These are popular with students as a simple and straightforward means of demonstrating what they know.

Which one of the following does Mintzberg categorise as an interpersonal role?

  1. dissemination
  2. liaison
  3. monitoring
  4. negotiation
  5. resource handling

The second section of the examination offers students a choice of questions. The emphasis is on linking course concepts to examples in order to demonstrate understanding.

Explain 'role ambiguity' and use an example that draws upon another Managing course concept to illustrate its relevance to managers.

This question tests the student's understanding of another concept from Book 1 of Managing. 'Role ambiguity' is a source of tension for managers, particularly those new to the challenge of management. It was identified by Charles Handy, the wellknown writer and broadcaster on management. Role ambiguity describes a situation where job roles are not defined clearly. A student answering this question could point to Mintzberg's work revealing that management jobs invariably combine a number of overlapping roles, and it is precisely this kind of overlap which makes management interesting and challenging. They might draw on the example of Carla (example 1.1 in the extract earlier in this Taster Pack) to illustrate this, or they might choose to exemplify it from their own experience.

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AN EYE ON THE HORIZON

For many students, the Certificate is the first stage of a journey that ends with an MBA. The Open Entry route beginning with the Certificate allows students with no formal qualifications to set their sights on the most internationally prestigious business qualification available.

This chart is designed as a guideline to the full range of OUBS qualifications.

"It is the 'learning ladder' approach that works well for Rolls Royce plc, with 70 fully sponsored staff in the aerospace sector registered for OU business programmes. "The OUBS progression of courses ideally complements our own flexible approach to staff development,' explains Richard Hill, who runs the company's Professional Development Programme." The Independent

This chart is designed as a guideline to the full range of OUBS qualifications

Recognition from the Chartered Institute of Personnel and Development

The Professional Certificate in Management has been awarded accreditation against the 'Core Management' section of the Institute's qualification. Whilst taking the Professional Certificate in Management students may become affiliate members of CIPD, which gives access to the many services of the Institute such as receipt of journals, access to information and advice, networking opportunities and discounts on CIPD conferences and publications.


www.oubs.open.ac.uk

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